Market Entry

BSN's market research services will equip a client to take the 'go/no go' decision on Russia –and, of course, we can also help companies already active in the country to develop or refocus their business.

For clients looking at Russia for the first time, we offer a tailored introduction service, which involves making all arrangements to enable visiting representatives to assess the attractiveness of doing business in Russia. This involves meetings with analysts, potential clients and customers, finance and legal experts and any other key specialists specified by the client or recommended by us. A senior BSN executive usually attends all the meetings and facilitates follow up by maintaining dialogue and progressing actions, as agreed with the client. This approach ensures an accelerated journey to market entry, leading to positive results in a remarkably short period.

The approach is particularly cost-effective at a time when resources are limited and international companies are not willing to spend large amounts on a market entry strategy. While high-level market analysis is available, our main strengths lie in the identification and processing of specific business opportunities.

Selected BSN Assignments

  • Setting up sales and marketing structures for a UK manufacturer of car cleaning products.
  • Helping a Kazakh meat producer enter the Russian market.