Despite the setbacks caused by the current crisis and the depreciation of the ruble, E-commerce in Russia is growing strongly – while the USD equivant of sales in 2015 was down over 35%, the ruble figure actually rose by 16%. In the first six months of 2016, the number of parcels delivered in Russia has doubled from 48 million to 95 million.

‘In 2014, 60% of the adult population (69 million people) had access to the Internet, making Russia Europe’s number one in terms of Internet users.’

We are able to provide comprehensive in-country support for international companies developing their e-commerce business in Russia.

An experienced and trusted local advisor – especially one with the international background and connections of BSN - can make a tremendous difference to the success of e-commerce operations, by advising on:

  • site localisation and optimisation, incorporating feedback from consumers and user panels,
  • integration with social networks
  • monitoring of operations on the ground
  • liaison with local partners and personnel responsible for processing the business in Russia.
  • certification issues

These points are important, particularly as Russians, in many ways, remain inwardly focused. Foreign brands are popular but need full localisation to optimise their successful development in Russia. and the depreciation of the ruble presents fresh challengs, with buyer spending falling and moving towards cheaper goods.

But the opportunities are huge and those international E-commerce companies which have adapted well are showing strong growth.

Online retail will be the fastest growing segment of the market between 2014 and 2016, with a compounded annual growth rate of over 23%, with international internet stores being actively penetrated by Russian online shoppers’ – KPMG Report December 2014

Social networking is making huge strides. A recent survey showed that almost 55% of Russians have a social network account and 23% use it on a regular basis, 25% use it from time to time - and only  7% said they have it but do not use it.